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Uproar
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12+ Brands Successfully Launched or Expanded

12+ Brands Successfully Launched or Expanded

12+ Brands Successfully Launched or Expanded

Double Digit Growth Rate Accelerations

12+ Brands Successfully Launched or Expanded

12+ Brands Successfully Launched or Expanded

Over $25MM in Cost Savings Captured

12+ Brands Successfully Launched or Expanded

Over $25MM in Cost Savings Captured

Our Clients

Success Stories

Relaunched Organic, Plant-Based Butter Brand

Generated $145MM in Incremental Revenue through New Product Launches & Acquisitions

Repositioned and Optimized Healthy Snack Brand

Product line was in one region of Whole Foods and struggling with branding, messaging, formulation, repeat sales, and manufacturing. We branded and renamed the line, reformulated to improve taste and efficacy (including organic and Non-GMO certifications), added innovative line extensions, and secured new co-manufacturing. Brand was relaunched and successfully rolled out to more than 8,000 stores across North America. We also secured Certified B Corporation status for the company. 

Repositioned and Optimized Healthy Snack Brand

Generated $145MM in Incremental Revenue through New Product Launches & Acquisitions

Repositioned and Optimized Healthy Snack Brand

Brand was successful in warehouse clubs but struggling with a failed retail launch. Existing sizing, pricing and distribution were adjusted. New flavors and microwaveable packaging were added. Breakthrough advertising campaign coupled with Super Bowl end cap merchandising program grew sales from $25MM to $100MM over five years. Operational improvements were identified and implemented, with gross margin increasing from 25% to 55%

Generated $145MM in Incremental Revenue through New Product Launches & Acquisitions

Generated $145MM in Incremental Revenue through New Product Launches & Acquisitions

Generated $145MM in Incremental Revenue through New Product Launches & Acquisitions

  Directed the internal development of two new product lines targeted to deliver at least $50 million in sales revenues following strategic redirection of brand extension program.

· Led the expansion of frozen entrees brand to $160 million in sales revenues, an increase of 16%, while regaining the #1 low calorie market share position in the category.

· Managed the expansion of frozen desserts brand to $40 million in sales revenues, an increase of 75%, behind the launch of a breakthrough new product.

Led acquisition of $100MM frozen food portfolio of appetizers and pasta. 

Led acquisition of $10MM frozen baked goods company. 

Food & Beverage Brand Experience

Organic & Non-GMO

Refrigerated & Frozen

Organic & Non-GMO

Melt Organic

Domaine Sante

Baking & Snacks

Refrigerated & Frozen

Organic & Non-GMO

Real Phat Foods

Snacktivist Foods

Zacca Hummus

Refrigerated & Frozen

Refrigerated & Frozen

Refrigerated & Frozen

Bagel Bites

Purefetta fresh pasta

Ore-Ida Foods

Igor's Piroshkis

Rosetto Stuffed Pasta

Savoy Foods

Smart Ones/Weight Watchers

Condiments & Sauces

Condiments & Sauces

Refrigerated & Frozen

Sun Valley Mustard

Beverages

Condiments & Sauces

Beverages

Cafe Mule Coffee

SOS Hydration

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