Decades of Experience, Deep Industry Connectons, and Strong Channel Relationships
Uproar has 30+ years of experience and successful track records of launching and growing innovative new brands. We have deep industry contacts and a network of vetted partners and resources accessible by our brand partners.
Passion for Early Stage Brands
We have a deep commitment to improving the success rate for innovative and impactful products offered by challenger brands. We are driven to find new ways to accelerate, cost reduce, and de-risk the innovation model.
Success-Based Compensation Model
We work with brands we truly believe in so we are able to tie our compensation to the brand's success, ensuring alignment of goals and outcomes. We blend revenue sharing and equity stakes to ensure we have skin in the game.
The Team
Meg Carlson, Founder & CEO
Experience in start-up formation and growth of seed to early stage brands as CEO, Board member and Adviser. Expertise in launching new brands and new business units for CPG companies, and building them to success by focusing on the highest and best use of each dollar of investment to drive growth. As VP at H.J. Heinz, she created and grew
Experience in start-up formation and growth of seed to early stage brands as CEO, Board member and Adviser. Expertise in launching new brands and new business units for CPG companies, and building them to success by focusing on the highest and best use of each dollar of investment to drive growth. As VP at H.J. Heinz, she created and grew a new business unit of healthy brands to $240MM in sales in five years, and negotiated the successful purchase or divestiture of five companies with sales ranging from $10MM to $100MM. Subsequently she co-founded and led a boutique M&A firm for 10 years,. She is an active angel investor across several platforms.
Market Resources
Uproar has a proven team of resource and channel partners, developed over decades of experience with food and beverage brands, Our connections include brokers, distributors, field marketing and sales experts, and specialized service providers such as brand identity, digital/social media, demo's and sampling, public relations, package desi
Uproar has a proven team of resource and channel partners, developed over decades of experience with food and beverage brands, Our connections include brokers, distributors, field marketing and sales experts, and specialized service providers such as brand identity, digital/social media, demo's and sampling, public relations, package design, market research, and R&D. We have vetted and validated every one of our partners to ensure they are of the highest quality and generate the best return for our brands.
Our C.R.E.A.T.E. Values
COMMUNICATE and ACT with Integrity
We are open and honest with each other and encourage positive intellectual explorations in an environment of trust that respects and encourages differences of opinion.
REWARD Individual Ability and Creativity
We are creating a culture where everyone is excited to contribute at their highest potential in a collaborative environment.
ENTHUSED About the Work
We want to work on brands that inspire our passion and have a positive impact on people and the planet,
ABSOLUTELY COMMITTED to Brand Value Creation
We are obsessed with achieving efficient growth for clients and earlier exits for their investors.
TOTAL TRANSPARENCY
We believe in ‘open source’ and knowledge sharing with our clients, team members and within the industry.
ENERGIZED by Successes and LEARN from Failures
We are energized by lifelong learning and continuously improving our service offerings.